Vice Liverpool


An interior design project for which we won ‘Best Brand Activation’ in the 2022 Access All Areas Awards, which required a complete concept design, development and installation of the full interior.

The concept needed to represent the unique flavours of music and style which the brand is known for, through an immersive and iconic environment. Taking key elements from movies and contemporary style, the original experience would let its core customer audience live their ideal lifestyle. This permanent installation would be the signature of the brand.




The design visualised a new brand of urban electricity, designed, developed and installed by our team as a permanent transformation. Hot neon accents contrast the deep urban atmosphere, through LED light fixtures to the ceiling, walls and bar, bringing together inner city style with the futuristic ‘vice’ character. Vivid slogans in LED neon are featured across the walls and mirrored surfaces to give a statement character, which also become photo opportunities for visitors to share on social media. The main photo backdrops of the premises lets attendees pose on iconic vehicles, illuminated in hot pink, purple and electric blue. Bar branding behind each feature vehicle ensures that all photos will showcase the brand name.



The new bar opened with its signature look, drawing customers in who want to become part of a futuristic urban experience. Images of visitors enjoying the electric atmosphere were shared to new audiences, giving one of the strongest reviews of the establishment. The bar has stood out as one of the key movers in the hospitality industry.


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