OBJECTIVE
Visual Architects was commissioned to deliver a fully bespoke, immersive venue transformation for DJ artist wAFF and Nature Records at 93 Feet East, London. The objective was to create a one-off event environment that reflected the Nature Records brand identity, blending deep natural aesthetics with futuristic design elements to fully immerse attendees in the label’s creative world.
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THE PROJECT
Services Provided
- Immersive event design & creative concept development
- Venue surveying & 3D spatial planning
- Bespoke scenic fabrication
- Custom DJ booth design & build
- Event décor installation & styling
- Lighting, LED & visual integration
- On-site installation & project delivery
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The project required a completely original event design across the entire venue. Our team conducted a detailed site visit and venue survey to capture accurate spatial data, enabling precise 3D renders and digital visualisations of the proposed design. This ensured all stakeholders could review and approve the immersive concept prior to installation.
Once approved, the venue was transformed using premium faux foliage, vines, and scenic textures, creating rich emerald and enchanted forest tones throughout the space. These natural elements were contrasted with neon lighting and fibre optic installations, delivering a futuristic edge while maintaining a cohesive, atmospheric environment.
A bespoke DJ booth was fabricated as a centrepiece, featuring the Nature Records logo integrated into a sculptural tree-root façade. The structure was enhanced with DMX-controlled LED pixel panels, producing animated light waves that moved dynamically through the build and amplified the performance experience.
Branded foliage walls featured gold Nature Records logo symbols, framed with custom graphic motifs inspired by the label’s visual language. These installations enhanced immersion while creating high-impact photo and social media moments for guests.
The outdoor areas were styled to complement the interior experience, incorporating foliage, vines, ferns, jungle rope elements, branded details, and festoon lighting, delivering a softer, natural aesthetic while maintaining brand consistency.
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THE RESULT
The fully coordinated integration of event décor, lighting, visuals, music, and brand identity resulted in a powerful, immersive experience that clearly communicated the creative vision of wAFF and Nature Records. Attendees actively shared images and video content across social media platforms, generating organic reach, increased engagement, and wider exposure for the brand. The event strengthened audience connection, reinforced brand identity, and positioned the activation as a standout experiential showcase within the electronic music scene.