OBJECTIVE
Visual Architects was commissioned to design and install a custom stage design for the main stage of Beat-Herder Festival. The design was to amplify the festival’s identity of independence, diversity and community-led culture, through an immersive, playful and charming new visual impact.
—
THE PROJECT
Services Provided
-
Stage Design & Creative Concept Development
-
Immersive Festival Design
-
Custom Scenic Design & Fabrication
-
Lighting Design & Fire Effects Integration
-
On-Site Installation & Project Delivery
—
The stage was transformed with fairytale icons, re-imagining the brand’s visuals with giant flowers, fantasy foliage, vines, floral elements and printed signage, framing the stage with colour and wonderland vibes. A vast array of small details throughout the foliage design of small bouquets, ferns and enchanted ladders enhanced the realism and immersion into a fantasy setting. The design was delivered to produce stunning visual effects across both the day and night-time.
—
THE RESULT
The free-spirited and nature-led design let attendees become immersed into the identity of the festival – to celebrate independence, diversity and community, with a strong focus on the environment. The delivery of reusable, rented items within our decor stock rather than bespoke production strengthened the concept behind the design, which was widely captured in attendee content and official publications.