This hub of Brighton day and nightlife, Shooshh, needed an iconic new look for its interior, with a custom DJ booth and branding. The installation needed to be permanent, unique and utilising the latest lighting technology in an innovative way. The design needed to represent the brand identity with a fresh interpretation that would amaze their customers and present them as one of the style-forward centres in the city.
Full 3D renders were created to visualise the DJ booth design prior to construction, with realistic lighting effects and colours. The DJ booth itself was constructed exclusively out of LED infinity mirrors, shaped in a bespoke geometric style that would give Shoosh an unparalleled signature. The depth of the infinity mirrors was mirrored by a ceiling installation of disco balls, with a fun vibe that added deeper colours to the area. Light from a branded Shooshh backdrop was also given extra dimension by the disco ball installation, which evolved across the ceiling. The entire look was brought together by a backdrop of neon light strips running down the walls, in a variety of colours complimentary to the overall theme.
The new installation developed the character of the brand and brought out the iconic personality of Shooshh. The transformation of this setting had a large impact on its customers, from its regular attendees to new visitors, who both have not seen this bespoke geometric design previously in a venue. The new visual trademark gave the establishment a fresh identity and buzz for the start of 2022, staying ahead of its competitors in the city.