Objective
After two successful seasons of Park N Party’s drive-in cinema, Visual Architects was to return again and build a more immersive and engaging experience with a Wonderland twist. This edition needed to be different enough to the previous versions to keep visitors entertained, however built to work within the same premises.
The Project
The Park N Party complex was transformed into a deep green Wonderland, rich in all the elements of an enchanted forest. Visitors drove through a fantasy entrance tunnel, constructed from dense greenery with a fairytale spin. A unique story was created for every group amongst overgrown gardens, giant flowers, gems and vines, where the foliage had claimed vehicles and buildings as its own. Further into the wilds, the idyllic homes of each character could be found, with lush interiors of plants and trinkets. Cars positioned throughout the site were covered in dense grass, moss and flowers, as if they had become part of nature itself.
Each route was guided by talkative butterflies and colourful characters in full costume, who interacted with every vehicle for a bespoke experience for every group. Aerialists and acrobats performed suspended in mid-air next to the giant cinema screen for a dramatic and breath-taking show with the movie.
The Result
The resulting show maintained Park N Party as one of the leading drive-in cinemas in the UK, with forward thinking concepts, production and entertainment. Social media engagement, photos and videos drove significant organic reach online, leading to a buzz around the feature as the spring must-see. Striking new mid-air performances, live music, decor and visuals ensured that this production was a step forward from the previous seasons, keeping regular visitors excited to return.