In 2019 Puma required a design for their promotional campaign which represented a new product range, which would resonate with their target audience and the faces of the campaign.
Our team designed a street-style basketball court as a backdrop for the feature stars of the campaign. A graffiti backdrop was set be the signature and recognisable icon of the court, and to represent the character of their new range. The court was designed to highlight the feel and aesthetic of the product styles, with a clean finish to an on-trend look.
This greatly successful promotional campaign made an impact on their market and enhanced their image across sport and street styles. Content from the court was widespread across news features and generated reach across social media.
WHAT WE DID