OBJECTIVE
Visual Architects was commissioned to design and deliver an immersive brand activation for Oasis Drinks within a public urban space. The objective was to create a vibrant, interactive environment that encouraged public engagement while communicating the brand’s refreshing, energetic, and playful identity through visual storytelling and hands-on interaction.
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THE PROJECT
Services Provided
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Brand Activation Design & Creative Concept Development
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Experiential Event Design & Public Engagement Strategy
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Scenic Design & Custom Installation Builds
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Prop Fabrication & Themed Set Dressing
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Themed Styling, Foliage & Floral Installation
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Lighting Design & Feature Illumination
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Immersive Photo Opportunity Design
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Installation & On-Site Project Delivery
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To contrast the surrounding cityscape, our team designed a tropical Tiki hut installation that transformed the space into a bold, nature-led oasis within a metropolitan environment. The activation was conceived as an unexpected escape, drawing attention through colour, texture, and atmosphere.
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The Tiki hut was surrounded by lush exotic foliage and floral installations in warm sunset tones, layered with ferns, palm trees, and glowing Tiki mask light boxes to add character and visual impact. These elements worked together to create a welcoming, high-energy environment that invited visitors to step inside and explore.
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Interactive photo opportunities were integrated throughout the activation, including a swing set against a branded foliage and floral backdrop, as well as staged settings featuring branded surfboards that reinforced Oasis Drinks’ beach-inspired, free-spirited lifestyle aesthetic. These moments were designed to encourage participation, dwell time, and social sharing.
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THE RESULTS
The activation successfully attracted passers-by, drawing audiences into the brand experience through its vibrant colours, immersive styling, and interactive features. Visitors engaged directly with the installation, Oasis Drinks staff, and photo moments, generating organic social media content that amplified brand visibility, extended reach across digital platforms, and reinforced Oasis Drinks’ identity within a busy public environment.