OBJECTIVE
Joshua Brooks is a hub of Manchester events, hosting live music performances in its club and bar premises. It required a fresh, modern and on-style image which enhanced its refined and cutting-edge brand identity, and still definitive of the Manchester style. A new permanent interior design of the bar and dining areas was to be designed and installed by our team.
THE PROJECT
A new concept and design was developed by our in-house team, which visualised the renovation of interior structures around the dining and bar areas. Facades, custom features, structures and lighting were all included in the design. which incorporated metal frames, wooden panelling and foliage into a sleek black and brass finish. A classical style of rustic lighting elements illuminated wooden frames and foliage with soft amber light.
After the final design was chosen by the client, our team constructed new features at our in-house premises in the UK, before installing them within the premises. Our team worked closely with the client through every step of the process, from concept design to mood board sketches, 3D renders, construction and installation.
THE RESULTS
The interior renovation was publicised across popular events magazines such as Mixmag, Skiddle and Manchester news outlets, generating a buzz of interest around the establishment and a drive of new customers. The new interior defined the direction of the brand as on-trend with its audience, and provided the stylish setting its customers associate with the venue.