Objective
The leading fashion group, Boohoo, required a signature style to their summer staff party. With a catwalk and exclusive venue, they needed a complete transformation and theme that represented the brand message and image.
The Project
The style and elegance of Boohoo fashion became the core of the design, with splashes of creativity and character. A ‘Neon Jungle’ experience was fabricated from a mix of tropical and fantasy foliage, with floral vines, ferns, flowers, palm leaves and jungle ropes illuminated with vibrant neon light shapes and podiums.
Accents of modern art created a unique personality to the interior. Classical statues highlighted with neon effect paint were situated on neon light podiums. Holographic fans were suspended overhead, which created a variety of pre-programmed vivid animations.
Tall standing toadstools, life-size golden bird cages and infinity mirrors provided iconic photo opportunities, alongside a walk-in interactive booth lined with mirrors, neon light and Boohoo branding. An additional photo backdrop with a deluxe foliage backdrop, gilded metal framework, enchanted pixie statue and neon light signage provided guests with extra variety for their photo reels of the event.
The Results
The summer staff party became an unforgettable experience, letting guests explore a fantasy forest of natural and futuristic elements. Photos captured by the guests showcased the iconic style of the brand, to reach both customers and businesses.