OBJECTIVE
In a special collaboration with Alteza Records, two separate designs were required for figurehead events; one for London at IllumiNaughty and for Los Angeles at the Dreamstate Festival. Both were to set the stage for the world-renowned DJ group Vini Vici, headlining across both cities as part of their world tour, and to have a consistent theme that brought a unique experience to each event.
THE PROJECT
Both designs took the events into the deep jungle, with architectural temples and mythical figures standing high for an ethereal atmosphere. Warrior figureheads carved in faux-stone were lit up with fire and 3D mapped visuals, underneath a dramatic canopy of hanging foliage and vines.
Each stage design was matched with Amazonian performers who brought a tribal character to the events. They told the story of the four elements of Fire, Earth, Air and Water through costumes and acrobatic skillsets. Each skill represented their aligned element through fire, aerial, capoeira and contortion displays.
The designs for London were to vary significantly from those for Los Angeles, with new tribal sculptures created for each, and 3D mapping to a much greater extent in Los Angeles. As the stage at the Dreamstate Festival in Los Angeles was larger, there was more emphasis on dramatic visuals, whereas in London the performers took centre stage.
THE RESULT
This Amazonian design became an evolving showcase of a tribal storyline. A dramatic look that has transformed the stage at both Troxy in London and a large festival arena at Dreamstate in Los Angeles, it represented the Alteza Records – Vini Vici tour.
WHAT WE DID
- 3D Renders & Visualisation
- Bespoke CNC Creations
- Brand Activation
- Logistics oversea (Los Angeles )
- Installation