For this project we were tasked with creating a unique Christmas experience at an immersive drive-in cinema event. This experience needed to draw in huge crowds in early December using special decorative touches and a wide range of performers in festive costume, to match the outstanding result of the client’s previous drive-in Halloween experience ‘ScareCity’.
The main feature of this event is that it was immersive but needed to adhere within the required guidelines. Guests would enter through a decorative archway and candid tunnel where they would be met by an elf who would cheerily show them the way. Following their helpers’ instructions they would find themselves on ‘North Pole Lane’, passing by The Work Shop decorated with bright graphic signs and toys in red and green. The North Pole Express takes them on a journey to see the letters written to Father Christmas hanging from the ceiling. All of this could be experienced without them leaving their vehicles to remain socially distanced.
Driving on through the space the attendees would pass Christmas trees, fairy lights and other wintery decorations. As well as interacting with other characters such as reindeers, The Grinch and Father Christmas himself who greeted them all and made them feel welcome. Once at the drive-in, the festive fun didn’t stop, with performances to Christmas music being shown before the film started.
After the success of the Halloween drive-in, the client was hopeful about the result of this edition, but we were not prepared for the response we received. Attendees loved the experience which really helped them get into the spirit of the season.