OBJETIVO
The task was to transform the urban environment of the Tobacco Dock in London into an enchanting woodland experience, for this exclusive winter festival. As a high-production one day event, it required a realistic image that captured a boutique-festival atmosphere.
EL PROYECTO
We took the metropolitan space of the Tobacco Dock into a cryptic winter woodland and combined each main artistic element to provide a full immersion into the theme. Deluxe foliage created hidden corridors and secret archways, and backlit custom signage guided attendees through the experience.
Guests could explore a luxury, overgrown fantasy setting in the heart of London, and become lost in a tribal story. Photo opportunities were designed around the brand and to show off the elaborate architecture as a highlight.
An exclusive keyhole setup made a signature entrance with fairytale set pieces and lighting, which defined the event and provided the perfect photo opportunity that generated reach across social media.
EL RESULTADO
The urban festival developed a strong following who connected with the vibe, the music and identity of the brand. Stardust LDN has now become an iconic name that represents forward-thinking production and experience.
Escape the mundane with London’s first winter festival, Stardust LDN
QUÉ HICIMOS