OBJETIVO
Following the success of our 2024 immersive event design project for CASA SEAT, Visual Architects was recommissioned to deliver the 2025 edition of Magic Days, held at CASA SEAT in Barcelona, in collaboration with Rocambolesc and Dicom Events.
The brief was to create a bespoke interior transformation that reimagined the venue as an enchanted winter wonderland, designed to engage visitors through immersive environments, interactive elements, and high-impact photo opportunities. The result was a fully realised experiential setting that encouraged exploration, audience participation, and social sharing, while reinforcing CASA SEAT’s brand identity and visitor experience.
EL PROYECTO
Servicios ofrecidos
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Bespoke Interior Design & Spatial Concept Development
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Experiential Event Design & Storytelling
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Custom Scenic Fabrication & Set Builds
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Interactive Installation Design
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Themed Feature Builds & Prop Fabrication
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Themed Styling, Décor & Environmental Dressing
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Diseño de espacios para fotos inmersivas
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Interior Installation & On-Site Build Management
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Collaborative Project Delivery & Client Liaison
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Our team, together with CASA SEAT, Rocambolesc and Dicom Events designed and developed a full bespoke interior design, and custom features to reimagine the setting into enchanted polar woods, in which could be found a fairytale escape of interactive installations and photo opportunities.
As guests explored the life-like yet magical woods, they could find a boardable train, the interior of which resembled a classical 1920s carriage and magical views of the surroundings. A photo opportunity backed by majestic tapestries, draping, Christmas trees and festive trinkets, allowed guests to be seated on a throne for memorable moments.
A winter wonderland could be found in a separate area with life-size polar bears, frosted settings, tipi huts and a present-loaded toboggan for further photo-worthy entertainment.
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LOS RESULTADOS
“The success of the “Magic Days” is unquestionable. Despite being a free event, access requires prior reservation and demand has exceeded all expectations. According to internal sources and press releases, more than 70,000 tickets were booked even before the inauguration, and more than 30,000 people visited the space in the first week alone, consolidating the initiative as a mass phenomenon in Barcelona.” – source: Barcelona Secreta