OBJETIVO
Jet2 Holidays, one of the UK’s leading travel brands, partnered with Visual Architects to deliver a series of bespoke event environments and brand experiences across multiple high-profile events. These included international trade showcases, awards ceremonies, and large-scale staff events, each requiring a unique creative concept while maintaining a consistent and recognisable brand identity.
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The objective was to reflect Jet2 Holidays’ adventurous, friendly, and aspirational brand personality through immersive, statement-led environments that would transport guests into the spirit of travel, celebration, and escape.
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THE PROJECTS
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Servicios ofrecidos
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Brand-led event concept development
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Immersive event & exhibition design
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Trade show & showcase environment creation
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Themed décor & scenic installations
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Custom fabrication & prop design
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Lighting design & visual effects
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On-site installation & project management
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World Travel Market Showcase
For Jet2 Holidays’ presence at the World Travel Market, we designed an idyllic tropical escape that immersed guests in the feeling of arriving on holiday. A deluxe canopy of foliage and florals transformed the stand into a paradise setting, while a tunnel of exotic greenery framed by bespoke peacock statues guided guests into the experience. Carnival performers welcomed visitors, evoking the vibrant atmosphere of destinations such as Rio de Janeiro.
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“Wonderland” Themed Event
The Wonderland concept transformed the venue into a series of interconnected, character-rich environments. Guests entered through an immersive foliage tunnel layered with vines, ferns, and playing card symbols, illuminated by circular neon lighting. The reception space featured cascading florals, a backlit “Down the Rabbit Hole” installation, forest ropes, and suspended chandeliers of butterflies and clocks, creating a playful and theatrical atmosphere.
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Glitterball Awards Show
For the Glitterball Awards, the space was styled with luxurious gold décor, silver statues, and suspended installations, illuminated by vivid neon LED lighting. A grand entrance tunnel framed by classical columns and golden sculptures set the tone for an elegant, high-impact awards experience.
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“Night With The Stars” Awards Event
The Night With The Stars event delivered an adventurous dreamscape with a whimsical, Wonka-inspired twist. Guests explored a larger-than-life fantasy world featuring giant confectionery, illuminated archways, and storybook treehouses, creating playful photo moments and an immersive sense of wonder throughout the space.
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EL RESULTADO
Across multiple events and formats, Visual Architects delivered a cohesive yet diverse series of immersive brand environments for Jet2 Holidays. Each experience strengthened brand recognition, engaged guests emotionally, and transformed venues into memorable destinations, reinforcing Jet2 Holidays’ identity as a brand built on escape, adventure, and unforgettable experiences.