OBJETIVO
The renowned Barcelona restaurant Casa SEAT commissioned Visual Architects to design and deliver a large-scale immersive Christmas experience to run throughout the winter season from November to January. The project was developed in collaboration with Jordi Roca, three-Michelin-star chef, and Alex Rivas, with the aim of creating a signature seasonal installation that would reflect the playful, imaginative essence of Rocambolesc and Casa Cacao.
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The objective was to transform the restaurant interior into a fully immersive North Pole-inspired world, blending gastronomy, storytelling, and experiential design to create a festive destination that would captivate guests across the entire winter period.
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EL PROYECTO
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Servicios ofrecidos
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Seasonal interior concept development
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Immersive hospitality design
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Bespoke interior design & spatial planning
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Custom scenic fabrication & prop making
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Experiential storytelling & themed environments
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Diseño de sesiones fotográficas de marca
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Installation & seasonal project management
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Working closely with Casa SEAT, Jordi Roca, and Alex Rivas, our team designed and delivered a bespoke interior transformation that reimagined the venue as an enchanted festive landscape. The experience combined elements of Santa’s house, a magical toy workshop, a festive funfair, and fantasy winter environments, all unified through meticulous detailing and narrative-led design.
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A series of custom-built installations were designed and fabricated at our headquarters in the UK, including a carousel display, life-size gingerbread house, Santa’s North Pole kitchen, train engine, and a fully realised magic toy workshop. The environment was enriched with Christmas trees, presents, toys, snowmen, and reindeer finished with a realistic, silky chocolate-effect, paying homage to Casa Cacao’s identity.
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Guests were invited to explore the space as a walk-through fairytale, moving between a whimsical funfair, enchanted evergreen landscapes, festive workshops, and luxurious chocolate-inspired settings. Each area offered immersive moments and photo opportunities, encouraging discovery, interaction, and repeat visits throughout the season.
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LOS RESULTADOS
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The ‘Magic Days’ season ran over 6 weeks, and in this time it generated over 100,000 visitors, which was the record for this event at Casa SEAT.
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The completed installation transformed Casa SEAT into a must-visit winter destination in Barcelona, delivering a highly memorable seasonal experience that blended culinary excellence with immersive design. The project strengthened the emotional connection between guests and the Casa SEAT, Rocambolesc, and Casa Cacao brands, while positioning the venue as a leader in experiential hospitality and seasonal storytelling.