Boxpark came with us to transform a former pop golf space into a VIP Bar on a tight turnaround, with the identity ” The Director’s Box”
VA was tasked with providing designs and fabrication for an entrance threshold structure, a feature wall incorporating screens and a new back bar treatment, as well as direction for the overall look and feel and furniture.
Our Approach
We approached Gymnation’s spaces with a clear design vision:
Create immersive and responsive environments that reflect their values of innovation, inclusivity, and functionality.
Elevate their industrial aesthetic through smart materials, ambient lighting, and seamless integration of cutting-edge tech.
Preserve and evolve their existing design language.
AN INDUSTRIAL RETREAT
Taking inspiration from the shipping containers, we reimagined the raw utilitarian feel into a refined industrial retreat. The design celebrate’s the container’s structural grid creating rhythm, depth, and architectural layering.
LIGHTING DESIGN
Blackened steel and metal mesh are softened through lighting casting warm glows transforming into a dynamic backdrop. Tactile materials like velvet, timber and smoked glass, introduce warmth and comfort. Back-lit perforated metal with organic shapes create movement, balancing the steel’s edge for a sophisticated finish.
THE OUTCOME
The result is a space that feels exclusive yet authentic: industrial at its core, elevated in execution.