IllumiNaughty, our sister company, is an event that aims to push the creative boundaries of experience, immersion and music, to create an interactive show that develops with each edition. Hosting indoor festivals of 2,000 – 5,000 capacity, and stages at renowned festivals such as Boomtown Fair. Free Earth Festival and One Tribe Festival, this event requires unique and immersive experiences for each and every setup, all of which are distinct but follow from the previous chapter with the same atmosphere and vibe that the audience associates with the brand.
For every show we create a fully immersive stage and set design, which includes bespoke installations, decor, artwork and props to create a truly stunning visual display. A unique concept is created in-line with the event’s story, which is mapped throughout the night with choreographed performances of acrobatic skills and story characters. The planning for these events begins months in advance, to design all 3D renders, sketches and performances, and to fabricate the set installations.
We project manage all events, which includes booking management and liaison of all artists, DJs, performers and other acts. Full event marketing is run by our team, and on the night we co-ordinate on-site event production and stage management. Special effects and interactive installations are also included to transform the party into another world. At present, this event holds 2,000 attendees in the theatrical Troxy venue in London, and is a show which requires every aspect of production to be managed by our team.
Previous themes have included Gatsby, Tokyo Rising, Electric Dreams, Day of the Dead, Alice in Wonderland and many more, pushing the limits of the immersive event experience. Our team designs a full new theme for each event, with choreographed performance that brings to life the story and character of the party. Combining visuals, decor, set design, performers, characters and lighting, we take the experience from concept to an unforgettable event.
IllumiNaughty has grown from the underground clubbing scene in Manchester to an international brand which has featured in mainstream nightlife magazines as one of the highlight clubbing experiences in the UK. It has been a part of the ‘Psy Forest’ stage at Boomtown Fair since 2015, hosting the stage with a trance lineup of iconic names from around the world. The immersive visuals and engaging performances have defined the event within the UK nightlife scene, with sold-out shows as a result.
WHAT WE DID
- 3D Renders & Visualisation
- Procurement & FF&E
- Bespoke CNC Creations
- Brand Activation
- Project Management
Our team designed this fully custom stage for the unique ‘Shamanic Tales’ theme, as the next edition of decor for our sister event ‘IllumiNaughty’ at Troxy in London. We needed to develop a strongly visual stage that would hold the attention of an audience throughout the night, and become a setting for which the Shamanic Tales story would evolve and come to life, backing some of the biggest DJ names in trance, including Astrix, Juno Reactor, Out of Orbit and Static Movement.
A stage concept designed between Visual Architects and Global Illumination, two main tree structures were developed to enhance the scale of the stage with dynamic 3D mapping, and work with the grade-2 listed features of the building. The high ceiling of Troxy enabled a high-reaching lycra design from the tree structures, connected to a lycra canopy of strong neon colours. Hanging elements from the canopy created immersion into a neon jungle theme, with acrylic leaves, dragonfly wings and tribal shapes, alongside suspended neon lights. Two giant inflatable spheres framed each side of the stage, which brought to life incredible scenes of light with 3D mapping effects. A projection above each DJ showcased complex and vivid visual patterns to bring the stage design together, and exhibit each DJ name. Performers created an electric atmosphere with aerial silk acts, aerial hoop, fire and a unique suspended aerial dancer. Performances ran frequently throughout the event, to tell the story of the Shamanic Tales and give the audience incredible displays to thrill them over the night.
An entrance walkway was installed within the venue, to provide the ultimate transition into the Shamanic Tales experience, as visitors explored overgrown faux foliage and vines shaped with green and yellow neon light. Meet and greet performers entertained the attendees on entry, and exhibited tribal costumes of feathers, gemstones and decorated hair.
The theme took over the stage at this sold out event. The visuals mapped across the trees, DJ booth and backing screen fused together in a display that drove the energy of the crowd, which was captured in the official photos and aftermovies. The reception and reviews after the event highlighted how powerfully the visuals and sonics combined over the night, with the majority of attendees purchasing tickets for the next event, even during Shamanic Tales. The colourful and dramatic stage, performers and entrance walkway were given wide social media reach by fans sharing their memories from the night.
A MIDSUMMER NIGHT’S DREAM – DUBAI / IBIZA ’21
A Midsummer Night’s Dream is unfolding throughout exotic locations, as the iconic penthouse of the Five Palm Jumeirah Hotel has woken up transformed into a Shakespearan paradise. The winding interior was perfect for creating a complex and mysterious woodland full of stories, from hand painted wall murals of midsummer settings to tall forest trees and overgrown canopies. Each dimension adds another layer of character to the penthouse, with added depth from the artwork, textured structures, lighting and fairytale holograms. A space drenched in colour from rich blues, greens and earthy tones to the highlights of pink flowers, red toadstools and yellow fireflies lets every guest become part of the experience, as they become lost in a truly enchanted forest.
As a Midsummer Night’s Dream arrived in Ibiza for its debut showcase on the island at O Beach Ibiza the outdoor poolside venue lets the theme come alive in its most stunning, bright and vivid imagery, with a lively interpretation of dramatic Shakespearan tales. This setup needed to keep its character from the bright sun to the night, packed with the fun vibes of this party destination at any time of the day. Faux foliage, giant theatre masks, mushrooms, toadstools and flowers let attendees bask in a secret garden during the daytime, which was transformed with lights, neon signs and UV into an enchanted woodland at night. Greens, blues, pinks, earthy tones and yellow fireflies let each guest become lost in this truly magic experience.
CONSTRUCTION & INSTALLATION
The construction of each fitted element began at our premises in Manchester, UK, where the base structures of classical columns, mushrooms, crescent moons, toadstools, trees and photo opportunities were developed into pieces which could easily be transported to Dubai, where they would be assembled and painted on-site. Artists from around the world were brought to the penthouse, where they hand-painted murals of forest scenes, enchanted trees, fairies, fireflies and flowers directly onto the walls in a rich tapestry of colours. Golden finishes of trees would be applied after assembly within the hotel, to ensure a premium finish without any damage occurring during transport. Faux foliage, the canopy, lighting and signage were then set up around the installations, to achieve the most atmospheric experience for guests. 3D Holofans provided animated LED dragonflies to add the final touches of magic to the forest canopy.
BESPOKE MURAL ARTWORK
This theme truly becomes part of your premises, with bespoke mural artwork infused into the walls, pillars and doorways. Scenes of moonlit forests and enchanted characters are hand painted across walls, with a deep and rich colour palette of blues, turquoise and greens highlighted with golden fireflies and red toadstools. The concept was developed together by multiple artists, who each brought a unique aspect of the story, landscape and detail of the theme into an artistic design. Fairies, butterflies, glowing orbs, waterfalls and fairytale creatures stand out from the scenic background, which is intricately painted with fine leaves and bark detail. The final effect from the mural was truly immersive, and gave the interior a new and in-depth dimension.
Upon opening, guests would be transported into another world of fairytales, enchantment and the ideas of Shakespeare. His tales are brought to life through the imagery and imagination of our artists and the penthouse guests, as they enter the setting underneath a quote from a Midsummer Night’s Dream. The Five Palm Jumeirah penthouse logo is given an image of its own, with a crescent moon, clouds, mushrooms, foliage and a mural, for dramatic photo opportunities to be taken with its branding. Neon signs light up the penthouse logo and other photo opportunities, with slogans that capture the theme and moment, including ‘to the moon and back’, and ‘once upon a time’. Small details from small birds to delicate flowers, ornate gilded metalwork frames, bird houses, hanging ornaments and fairies let the world become real and fascinating. The giant theatre masks are animated throughout the night, with 3D projection mapping of forest branches, fireflies, prismatic patterns and the hotel logo, to give movement to the theme. Lightboxes of yellow, green, blue and white light shine through fragments in golden trees, alongside underlighting of trees, soft canopy lighting and fairy lights of fireflies throughout the canopy to give the illusion of true magic in the area. Wall murals are lit up to capture UV reflective elements within the paint, which let the artwork glow in the evening and let the characters of Shakespeare come to life within the building.
The June 2021 clothing collection by Olivia Attwood was brought together in a special collaboration with beauty icon ‘I Saw It First’. For the launch, the campaign required a custom made range of photo opportunities which showcased the individual style of the range, to compliment and work with the sleek and chic image of both icons.
Our range of backdrops were developed to provide the ultimate fashion accessory for the new range. A fresh look with branded pieces represented this new summer collection between two fashion industry giants. New backdrops were designed and developed to give her range the podium that worked with each aspect of the brand. Our signature hot pink Barbie Box was re-imagined with a window-display concept, to let Olivia pose with a range of accessories as if ready to be snatched off the shelves. Our blossom walkway with floral hanging elements elegantly draped around her catwalk moves, all in pastel pink to compliment part of her collection. A true walk-in dollhouse was created in a neutral, pastel blue and miniature features, to work with elements of her range that would perfectly be suited to a relaxed setting.
The campaign built up excitement prior to the launch with sneek previews of the collection worn by Olivia within the photo opportunities. On the launch day, the campaign received widespread social reach within just a few hours of the release. The audience of Olivia and I Saw It First had been waiting for the launch, which was given icon-status by the creative looks and showcase.
After two successful seasons of Park N Party’s drive-in cinema, Visual Architects was to return again and build a more immersive and engaging experience with a Wonderland twist. This edition needed to be different enough to the previous versions to keep visitors entertained, however built to work within the same premises.
The Park N Party complex was transformed into a deep green Wonderland, rich in all the elements of an enchanted forest. Visitors drove through a fantasy entrance tunnel, constructed from dense greenery with a fairytale spin. A unique story was created for every group amongst overgrown gardens, giant flowers, gems and vines, where the foliage had claimed vehicles and buildings as its own. Further into the wilds, the idyllic homes of each character could be found, with lush interiors of plants and trinkets. Cars positioned throughout the site were covered in dense grass, moss and flowers, as if they had become part of nature itself.
Each route was guided by talkative butterflies and colourful characters in full costume, who interacted with every vehicle for a bespoke experience for every group. Aerialists and acrobats performed suspended in mid-air next to the giant cinema screen for a dramatic and breath-taking show with the movie.
The resulting show maintained Park N Party as one of the leading drive-in cinemas in the UK, with forward thinking concepts, production and entertainment. Social media engagement, photos and videos drove significant organic reach online, leading to a buzz around the feature as the spring must-see. Striking new mid-air performances, live music, decor and visuals ensured that this production was a step forward from the previous seasons, keeping regular visitors excited to return.
The goal was to transform the penthouse of the luxury FIve Palm Jumeirah Hotel in Dubai into a design that lead the season, in one of the world’s most advanced cities. This experience needed to bring new elements of shape, lighting and a sense of immersion into an original theme that could stand alone.
The theme was to fuse our new technology with one of our most popular themes; the deep Amazon jungle. With a new trend in motion towards cyber style, we merged the atmosphere of a futuristic underground with the soul of the jungle, to take attendees on an entirely new experience. Neon lights highlighted walkways and focal points, including shapes and slogans that represented the penthouse. Exotic wildlife was hand painted into murals that were infused with neon to animate the setting. With this project, we went a step further to bring immersion to a new level, with a light rainforest scent throughout the area to give an identity to this new reality.
The Neon Jungle created a new standard for events, with an experiential design that brought together next-generation visuals with extra sensory features. The new lighting and immersive decor techniques ensured that the penthouse of the Five Palm Jumeirah Hotel maintained its reputation as being one of the most forward-moving in style and experience.
For this project we were tasked with creating a unique Christmas experience at an immersive drive-in cinema event. This experience needed to draw in huge crowds in early December using special decorative touches and a wide range of performers in festive costume, to match the outstanding result of the client’s previous drive-in Halloween experience ‘ScareCity’.
The main feature of this event is that it was immersive but needed to adhere within the required guidelines. Guests would enter through a decorative archway and candid tunnel where they would be met by an elf who would cheerily show them the way. Following their helpers’ instructions they would find themselves on ‘North Pole Lane’, passing by The Work Shop decorated with bright graphic signs and toys in red and green. The North Pole Express takes them on a journey to see the letters written to Father Christmas hanging from the ceiling. All of this could be experienced without them leaving their vehicles to remain socially distanced.
Driving on through the space the attendees would pass Christmas trees, fairy lights and other wintery decorations. As well as interacting with other characters such as reindeers, The Grinch and Father Christmas himself who greeted them all and made them feel welcome. Once at the drive-in, the festive fun didn’t stop, with performances to Christmas music being shown before the film started.
After the success of the Halloween drive-in, the client was hopeful about the result of this edition, but we were not prepared for the response we received. Attendees loved the experience which really helped them get into the spirit of the season.
The goal was to transform a large and wide-open car park area into an immersive, unforgettable Halloween experience at a drive-in cinema. This event, ScareCity, was to run over October and required an interactive atmosphere that would draw in crowds and generate a huge buzz on social media.
We designed an experience that would bring attendees into the show, and make them feel as if they were part of the movie. On entry, the drive through the ‘Tunnel of Doom’ chills and bewitches the attendee, as they travel through a foreboding corridor construction inclusive of burnt walls, chainsawed windows, warning messages and trapped souls. Custom installations sprawl across the site, as visitors are introduced to the terrifying performers, lost spirits and the Grim Reaper himself that patrol the cars.
As attendees drive through the site, they encounter upturned taxis, dreadful clowns, burnt-out cars and a blood stained Winnebago, brought into character with heinous props. If they can make it past the Ghoul Graveyard of open caskets, skeletons and tombstones, they eventually reach the haunted car park, where the denizens of each movie come to un-life to stagger eerily through cars, jump-scare windows and chase those venturing outside of their vehicle.
The result was a hit with attendees and online influencers, with early videos of the event going viral on social media – a reach of 3 million views and 50,000 shares on Facebook. Many days in October sold out within the first week of opening, resulting in additional opening days added to November.
WHAT WE DID
The Mason Collective threw a launch event at the Brickworks club alongside Adidas and Footasylum, to be the face of the national campaign for the new Yung-96 trainer. The task was to design the interior of the club, to show the campaign as fresh, on-trend and innovative.
Our team designed imagery, décor and interactive installations around the iconic look. The theme concept brought the event back to the 90’s rave culture with a distinct Hacienda feel and neon twist, with immersive design features to give an underground vibe. Punters could discover a Vauxhall Nova parked In the middle of the venue, an ice cream van, a 90’s themed bedroom covered in rave posters and a Nintendo 64 playing on retro monitors.
The result was a launch party that drove reach across social media to spread awareness of the new trainer, and created a signature look to define the campaign. For more information about the event , please check here
WHAT WE DID
The Mamarosa restaurant in Spain required an immersive and extraordinary twist to its feature culinary events. They needed a dining experience that their guests could discover and become a part of.
We restyled this coastal hot-spot in Barcelona into a trio of experiences. Diners are able to discover each of our themes ‘Day of the Dead’, ‘Alice in Wonderland’ and our tropical ‘Tiki’ theme through three keyholes that led to each signature concept. Each keyhole theme transformed each section into a unique setting, to give diners an immersion into a story of their choice, however with all adhering to the same overall atmosphere. Draped flowers and vivid colours brought to life each bespoke character, with a backdrop of fantasy décor creating a fairy-tale setting for diners to enjoy.
Diners could choose which of the three themes they would explore and dine in. This engaging experience became interactive, and let the guests become more connected with the brand.
WHAT WE DID