OBJECTIVE

 

One of the iconic UK summer festivals, Bassfest, required a full signature experience developed from scratch. This was to include all elements of the festival design, including immersive stage sets, dance tent interiors, photo opportunities, archways, landmarks and branding.

 

THE PROJECT

 

Our team developed a full festival transformation, across stages, dancefloors and the festival grounds. Large-scale immersive experiences throughout dance tent interiors developed the core themes of a Neon Jungle and a tropical Sugar Rush, which extended across the festival through landmarks, photo opportunities, archways and festival lettering.

 

Ceiling installations re-imagined each dance tent, incorporating foliage, vines, giant flowers, neon lights, hanging candy swirls, planets and even dramatic octopus tentacles to create an alternate world. Another tent became drenched in colour under Neon Jungle stretch lycra, neon lights, acrylic shapes, giant birds and flowers, which maintained a consistent look across the stages with a vivid twist.

 

Photo opportunities scattered around the festival grounds let attendees enter branded photo booths, each with a unique style across the background and walls. Neon paint effects and lights, graffiti, foliage and even regal seating let festival goers choose which booth most suited their own look. Oversized chairs, giant photo frames and landmark seating also provided visitors with iconic festival photos, showcasing graphics custom made for the brand.

 

THE RESULTS

 

The themes and installations successfully delivered an original and show stopping experience over the weekend, allowing the festival to offer a new environment to its devoted attendees.

 

Festival goers could fully immerse themselves into the event, and provided their own reach for the brand across social networks with creative photos, invited to the photo booths and installations.



Bassfest

OBJECTIVE

 

One of the iconic UK summer festivals, Bassfest, required a full signature experience developed from scratch. This was to include all elements of the festival design, including immersive stage sets, dance tent interiors, photo opportunities, archways, landmarks and branding.

 

THE PROJECT

 

Our team developed a full festival transformation, across stages, dancefloors and the festival grounds. Large-scale immersive experiences throughout dance tent interiors developed the core themes of a Neon Jungle and a tropical Sugar Rush, which extended across the festival through landmarks, photo opportunities, archways and festival lettering.

 

Ceiling installations re-imagined each dance tent, incorporating foliage, vines, giant flowers, neon lights, hanging candy swirls, planets and even dramatic octopus tentacles to create an alternate world. Another tent became drenched in colour under Neon Jungle stretch lycra, neon lights, acrylic shapes, giant birds and flowers, which maintained a consistent look across the stages with a vivid twist.

 

Photo opportunities scattered around the festival grounds let attendees enter branded photo booths, each with a unique style across the background and walls. Neon paint effects and lights, graffiti, foliage and even regal seating let festival goers choose which booth most suited their own look. Oversized chairs, giant photo frames and landmark seating also provided visitors with iconic festival photos, showcasing graphics custom made for the brand.

 

THE RESULTS

 

The themes and installations successfully delivered an original and show stopping experience over the weekend, allowing the festival to offer a new environment to its devoted attendees.

 

Festival goers could fully immerse themselves into the event, and provided their own reach for the brand across social networks with creative photos, invited to the photo booths and installations.



Soul Street Zurich

OBJECTIVE

After the huge success of the iconic Soul Street restaurant at the Five Palm Jumeirah Hotel in Dubai, which opened in 2019, the brand was to expand to a new location in the mountainous region of Switzerland, in the city of Zürich. The original design by the Visual Architects team in Dubai fused traditional art styles from around the world, to represent the street food styles offered by the restaurant. The interior design of the new restaurant in Zürich was to mirror this style, but with a signature atmosphere infused with Latin American, European and Asian cultures.

 

 

THE PROJECT

Our team designed the complete interior of the restaurant, straight from the original concept. New ideas to bring flair to each area were developed through discussions between our designers and the restaurant, from which full 3D renders were created. Each render presented a realistic visualisation of the interior, including colour, details and lighting.

The interior included areas for Latin American, European, Oriental and Indian themes, using a combination of installations, materials, lighting, signage and photo opportunities to achieve an authentic atmosphere for each section. Murals hand painted onto the walls depict traditional arts given a contemporary urban edge with vibrant graffiti effects. Statues representing art from the classical European culture are drenched in neon colours, from hot oranges and purples to vibrant yellows and blues. A life-size Volkswagen vehicle has been refurbished and decorated to become a perfect photo opportunity in the Latin American zone, alongside colourful mural art, street signage and wicker lighting installations.

An outdoor area provided a view of the outstanding Zürich landscape, and offered a unique area to relax in. Train carriages, statues and signage were installed as signature icons of the restaurant.

 

THE RESULTS

Diners were able to choose from any area of street food styles, which created a high return value for future visits. With each return to the restaurant, diners could discover new areas, experiences and cuisines. The opening created a large buzz on social media, as new visitors and influencers showed off their lifestyle next to Soul Street branding and with each photo opportunity.

 

The Butterfly Effect | Sardinia

OBJECTIVE

The Butterfly Effect was to be the first edition of IllumiNaughty in Italy, at the renowned Opera Beach Arena venue in Cagliari, in collaboration with the London-based organisation ‘Multiverse Productions’. IllumiNaughty. our sister company, is highly regarded for its fully unique visual themes for every event, incorporating new installations, DJ booths, canopies and lighting. This two night event in August required a fresh look that would become the hallmark of the company expanding from the UK to Europe.

 

THE PROJECT

Our signature ‘Lost Temple’ stage installation had been running at the Opera Beach Arena over the summer, having become the signature look for the venue over the season. For ‘The Butterfly Effect’ event, this setup was transformed by our team into an electric new look that resonated with the image and graphic design of the event. The faux stone stage became an ethereal blue temple facade, framed by figureheads dressed in hot neon. Butterflies, tropical foliage, vines and palm leaves developed immersion into a paradise dashed with bright accents of pink, orange, yellow and red. Installations were hand painted on-site into new artworks planned by our design and construction team.

In addition to the stage design, our team managed the artists, performances, marketing and overall project management with our collaboration partner Multiverse Productions, to deliver the full event from the lineup creation to ensuring ticket sales. Our team also worked alongside the venue to project manage the event across both nights.

 

THE RESULTS

The event saw a full attendance over both nights at the Opera Beach Arena, which was packed with devoted fans of the artists. The stage drenched in colour enhanced the music, fire and dance performances, resulting in high-impact promotional photos which generated a widespread response on social media. The highly unique and on-trend look of the stage gave the brand a boost of interest for their upcoming events.

Kendal Calling

OBJECTIVE

Kendal Calling is a figurehead festival of the UK summer, which hosts a selection of the biggest music acts from across the world. To date they had run multiple stages across their venue with large crowds, but which were in need of an experience and brand signature. The objective of our team was to create original concepts to transform nine areas and stages of the festival.

 

THE PROJECT

Each of nine areas were transformed from traditional stages to iconic themed experiences. Each design gave its respective area a unique character, from a retro disco circus to the shores of Miami.

 

Miami Stage:

A full stage and DJ booth facade which gives visions of sunset boulevards. Palm tree lined metropolitan buildings become electric with multi-coloured LED lights, inviting attendees into a beachside festival.

 

Jungle Stage:

The full interior of this tent was transformed into the deep jungle, with a full foliage canopy of rainforest leaves, vines and dramatic tropical flowers. Large inflatables added powerful accents of colour, which together covered a large-scale tent ceiling.

 

Alice Stage:

The Alice theme has been re-imagined once again, underneath a high-impact canopy of lycra patterns and hanging flowers, mushrooms, spirals, clocks, keys, playing cards and characters. A custom made stage clock was accompanied with visual projections of scenes from the Alice story and creative animations.

 

Tiki Area:

Bright tribal structures brought the soul of the jungle to Kendal Calling, with a Tiki area of colourful masks, totem poles and tribal deities. Bespoke patterns matched natural materials for both a fun and authentic experience.

 

Additional areas were transformed into a steampunk cinema, a lost eden and a travelling circus, alongside interactive installations throughout the grounds. Festival lettering, 

 

 

THE RESULTS

The weekend ran as an outstanding success, as stages packed with attendees became experiences connected to the festival and music. Festival-goers explored each new environment, which enhanced the performance from the stage as a unified production. Attendees shared their experiences via multiple photo opportunities which were situated around the festival, and let Kendal Calling become one of the highlight events of the UK summer.

Electric Woodlands

OBJECTIVE

This iconic UK festival needed a full design transformation for the summer of 2022, including stage design, bespoke installations, canopies, lighting, archways and photo opportunities. The features were to combine and produce an immersive experience into a truly electric environment, as if a spark had landed in the fields.

 

THE PROJECT

The festival was illuminated in vivid colour and energy, from a comprehensive series of installations across the stage and festival grounds. A high impact Neo-Tokyo stage was developed from electric blue neon lights in an oriental style, matched with skyscraper light boxes and DJ booth infinity mirrors. 

A separate stage was given a twilight forest setup which glowed from crystal embers and futuristic structures. Neon LED lights were suspended from a deep forest canopy, giving the leaves and vines a new colour dimension. Patterns carved into giant standing crystals gave off a spectrum of light to compliment the intense look of the stage.

A signature photo opportunity let attendees stand in between a larger-than-life split-head installation in the fields, fused together with a metal framework, coloured wires and festival branding. A feature which took on a new identity at night, it was illuminated in purples and blues for spectacular social media photos.

Throughout the festival grounds visitors could find mysterious pyramid structures with elaborate carvings. Each carved pattern produced a vivid light from custom integrated lighting.

THE RESULTS

The festival lit up with a surge of colour and energy, as the light from each stage blended with each illuminated installation across the grounds. Visitors shared photos and videos of each stage, alongside themselves in the signature split-head photo opportunity, to give the festival significant reach across all of the social networks.

Foreverland

OBJECTIVE

Foreverland is an established UK event tour with a large and dedicated fanbase, which has been built from the statement creativity of the brand. They wanted the Visual Architects team to design a new custom theme which combined elements of our Neon Jungle setup with a new and iconic brand look.

 

THE PROJECT

This production took the Neon Jungle theme out of orbit, as the perfect fusion of space age colours and contemporary art. The core elements of jungle foliage and neon light were invaded by spacemen, martians, asteroid rocks and classical statues, which gave Foreverland attendees a first class trip to the brand’s interstellar trademark. A ceiling installation of stretch lycra and suspended neon light brought the theme together into an immersive experience. Cosmic patterns and pink jungle ferns and palms printed across the lycra transformed the interior into the funky atmosphere of a highway space station, which included suspended birds of paradise and hyperspeed neon light shapes across the room.

RESULTS

The fusion of neon elements and classical art across the stage gave Foreverland a hyper-contemporary look. Integrated lighting within the stage decor produced the space-age atmosphere, delivering this high energy statement theme that was perfect for the young Foreverland audience.

Pollen Presents: The Vamps

OBJECTIVE

The renowned Pollen brand brought the world famous band ‘The Vamps’ to Barcelona, in a ‘Pollen Presents’ weekender. This outdoor and indoor event required a bright, original and glamorous image which would become the ultimate holiday experience. During its running time over both day and night, it was to look as iconic and dramatic as the main band at all times. 

 

THE PROJECT

The theme crossed over between bright outdoor areas with a bar and pool, a main outdoor stage and two indoor stages. The design evolved throughout each area to develop an experience that resonated with the brand image.

Throughout the venue, the summery vibe of deluxe tropical foliage blended with our Sugar Rush installations created a getaway for attendees, drenched in hot pinks, purples and emerald greens. Bespoke photo opportunities were created for visitors to show off their holiday, with the Sugar Rush doughnut swing in a cascade of multi-coloured foliage and a deluxe foliage wall with branded signage, disco balls and neon lights. 

The outdoor and indoor stages each let visitors experience a different aspect of the core theme. An indoor stage of urban electricity created a high energy atmosphere, as vivid neon signs and shapes lit up the canopy of hanging floral vines. Cherry blossom trees draped the stage in pinks, blues and whites, as neon signs, butterflies and branding immersed the audience into the experience. The outdoor stage was dressed in a pink foliage paradise, brought to life with giant inflatable flowers on the higher frame of the stage. Bespoke branded signage was displayed across the rear of the stage, contrasted by a light box suspended over the front.

THE RESULT

The delivery of a consistent theme across multiple areas created immersion into the event and the brand lifestyle. Photos and social media stories were shared widely by visitors, who used the branded photo opportunities throughout the event. A unique summer identity was created which the visitors could experience, and which fused with their lifestyle.

Vice Liverpool

OBJECTIVE

The Vice bar/club in Liverpool required a complete interior design, integrating LED lighting technology into the premises for a futuristic urban environment. Taking key elements from movies and contemporary style, it needed to be a fully immersive and original experience, which would let its core customer audience live their real lifestyle. This permanent installation would be the signature of the brand.

 

THE PROJECT

The design visualised a new brand of urban electricity, designed, developed and installed by our team as a permanent transformation. Hot neon accents contrast the deep urban atmosphere, through LED light fixtures to the ceiling, walls and bar, bringing together inner city style with the futuristic ‘vice’ character. Vivid slogans in LED neon are featured across the walls and mirrored surfaces to give a statement character, which also become photo opportunities for visitors to share on social media. The main photo backdrops of the premises lets attendees pose on iconic vehicles, illuminated in hot pink, purple and electric blue. Bar branding behind each feature vehicle ensures that all photos will showcase the brand name.

 

THE RESULT

The new bar opened with its signature look, drawing customers in who want to become part of a futuristic urban experience. Images of visitors enjoying the electric atmosphere were shared to new audiences, giving one of the strongest reviews of the establishment. The bar has stood out as one of the key movers in the hospitality industry.

 

Shooshh Brighton

event decor

OBJECTIVE

This hub of Brighton day and nightlife, Shooshh, needed an iconic new look for its interior, with a custom DJ booth and branding. The installation needed to be permanent, unique and utilising the latest lighting technology in an innovative way. The design needed to represent the brand identity with a fresh interpretation that would amaze their customers and present them as one of the style-forward centres in the city.

 

THE PROJECT

Full 3D renders were created to visualise the DJ booth design prior to construction, with realistic lighting effects and colours. The DJ booth itself was constructed exclusively out of LED infinity mirrors, shaped in a bespoke geometric style that would give Shoosh an unparalleled signature. The depth of the infinity mirrors was mirrored by a ceiling installation of disco balls, with a fun vibe that added deeper colours to the area. Light from a branded Shooshh backdrop was also given extra dimension by the disco ball installation, which evolved across the ceiling. The entire look was brought together by a backdrop of neon light strips running down the walls, in a variety of colours complimentary to the overall theme.

 

THE RESULT

The new installation developed the character of the brand and brought out the iconic personality of Shooshh. The transformation of this setting had a large impact on its customers, from its regular attendees to new visitors, who both have not seen this bespoke geometric design previously in a venue. The new visual trademark gave the establishment a fresh identity and buzz for the start of 2022, staying ahead of its competitors in the city.

Pergola Paddington

christmas decorators

OBJECTIVE

The iconic interior of this famous restaurant close to Paddington Station in London needed a look that was truly dusted in magic for their ‘Deck The Halls’ experience. Pergola was to become a winter dining sensation, which would light up the darker evenings and give guests a place to escape from the cold. The premises needed to be unique and memorable enough to stand out from the multitude of Christmas decor across London.

 

 

THE PROJECT

Each element of the restaurant pillars, ceiling, archways and outdoor spaces were brought into a consistent theme which evolved through the premises. A high level of detail throughout the design developed realism into the theme and provided a high-end finish. The ceiling structure was interwoven with evergreen foliage, Christmas trinkets and soft red draping. The mix of textures and colours developed the cosy atmosphere of an alpine getaway with a festive setting, given sheer radiance with integrated lights, silver stars, golden light boxes, snowflakes, silver bells, red berries. Playing cards, postcards to Santa and ornaments were also suspended from the canopy, to give a unique character to the display. A life-size Santa’s sleigh offered an ideal opportunity for visitor photos, as they gathered in and next to the sleigh, and escorted by dashing golden reindeer with a metallic finish. A ‘Deck The Halls’ signage board was constructed as a backdrop to the sleigh and illuminated with fairy lights, letting the brand name feature in every visitor shot. Framed by larger-than-life candy canes and evergreen trees, it created a truly enchanted area.

 

THE RESULT

Diners could relax in and enjoy a truly festive atmosphere, which had all the magic of a true winter wonderland. The decor blended perfectly with the music and entertainment provided by Pergola, to bring to life the ‘Deck The Halls’ trademark. Visitors took frosted snaps within the iconic photo opportunities of Santa’s sleigh, the Nutcracker Suite and under glittering Christmas foliage, promoting the Pergola brand name across social media.