The design process is the first stage of the development of your theme, in which you are fundamentally involved every step of the way. This is where our team of experts construct a range of concepts which show each direction your experience can take, which you can choose from to set into development. After a concept is selected, we build 3D models and sketches which let you see your design before it goes into production. At this stage, you can make changes and additions to adapt the theme into your vision.


For every project we conduct research into brand ideology, identify and message. We work to your brief to produce concepts that develop brand connection. Moodboards are created with inspirational imagery and demonstrations from our previous projects. All concepts are developed to be original, whether from new installations or utilising our existing decor, to give your brand its own signature.

3D Renders

3D renders are drawn up by our design team,  to provide a visualisation of how the design appears within the space, with lighting effects, colours and textures. At this stage, any adaptations to the design can be made, and design documentation is provided to be shared with any other parties. A video render can also be provided for a real-time walkthrough of the installation.


Fly-throughs are computer animated simulations of what can be seen when moving through an environment. This animation provides a full 360 view of the experience that can be had in real-time, and provides a greater understanding of the dimensions and structure of the setting. They show the effect of entering a building, walking through archways or walkways, exploring a complex interior and visualising how light evolves through a space.

Fly-throughs also visualise the appearance of installations from a wide variety of angles including from above, making them highly useful for the planning of outdoor events which are captured from aerial imaging devices.


Virtual reality models can be viewed for a clear perspective on scale and spatial accessibility, which let you truly experience the design and the atmosphere it creates in your space. VR provides an excellent platform for problem solving, and understanding where issues of a spatial or user movement nature may arise, which may not be as clear with standard design proposals. Designs can be switched within the same VR experience, which allows for a more direct comparison of concepts and the atmosphere of each setting. Features can no longer be misrepresented or misinterpreted, with the greatly superior communication presence of VR. Once you have confirmed the final framework, the designs are sent to the construction team, for either bespoke pieces to be created, or for ready-made decor to be assembled.